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What is Brainstorming?

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Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Brainstorming is a group activity where each participant shares their ideas as soon as they come to mind. At the conclusion of the session, ideas are categorized and ranked for follow-on action.

Brainstorming Rules

  • Build on the suggestions of others.
  • Every individual and every idea is equal in value.
  • Because quantity is more essential than quality, ideas are not debated or critiqued in detail when they are presented to the group; this is kept for a later stage.
  • Each produced concept belongs to the group rather than the individual who came up with it.
  • Encourage fresh and original ideas, no matter how strange they may look at first.

A facilitator explains the topic and the above ‘rules’ during a brainstorming session. The group then starts generating and sharing ideas. These are documented on whiteboards, flipcharts, Post-it® notes, and so forth. This portion of the meeting should not take more than thirty or forty minutes. The group then categorizes and ranks the ideas. The conference concludes with an agreement on the next steps.

Following that, the ideas should be more explicitly collected and shared with the group for review. Electronic mind-maps are especially effective in this situation since they help see how the thoughts interrelate. The ideas are more readily reviewed and prioritized for action after they have been categorized and mapped.

Summary

  • Brainstorming is a group activity in which each member expresses their ideas as they arise. Ideas are classified and graded at the end of the session for further action.
  • All suggestions are accepted, no matter how ridiculous or outlandish they appear.

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Umair Javaid, PhD Student
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